Essaouira Mogador is a town at the Atlantic coast of Morocco

En langue française

Jimi Hendrix


So what about Bob Marley?
Did he ever visit Essaouira?

His group The Wailers visited the Gnaoua festival in June 2004.

Timothy Learywas not in Morocco during the time Jimi Hendrix was there.

Opera singer Maria Callas is one of the celebrities who favoured Essaouira in the Sixties.

In 1969 the Living Theatre with followers stayed in Essaouira.

Paul Simon (Simon & Garfunkel) has visited Essaouira.

Ira Cohen (1935-2011) lived in Morocco for 4 years and visited Essaouira as well.

The Rolling Stones, Frank Zappa, Bob Morsison, Jefferson Airplane and Cat Stevens... are among other music celebrities said to have visited Essaouira.


Bob Marley Shop

Jimi Hendrix loved Morocco!
Essaouira loves Jimi Hendrix !


Jimi Hendrix

Jimi Hendrix (1942-1970) is an icon in Essaouira, because he once visited this town in the summer of 1969.

People love to tell you about him and there are many remarkable tales and fictitious stories about what he did here.

These legends and myths about Jimy Hendrix is a vital part in Essaouiran culture.

"The people of Morocco have never recovered from Jimi’s visit and the tales are remarkable. Like George Washington he slept in everyone’s house around the Moroccan countryside!" (source: Deering Howe - who flew with Jimi Hendrix to Morocco- to Caesar Glebbeek, 28 January 2005. Nice one, Deering!).

Probably true is that Jimi Hendrix, when visiting Essaouira, stayed at Hotel du Pacha (Today Hotel Riad al Medina) which later was famous being a "hippie" hotel.

Jimi Hendrix poster in a restaurant

A poster of Jimi Hendrix in a restaurant in Essaouira with dedication: "A MON AMI SAM, -63". Haha....
Jimi visited Essaouira 1969
In 1963 he was playing as a backup guitarist for the likes of Little Richard, the Isley Brothers, Wilson Pickett, Jackie Wilson and others.)

Bob Marley



"Jimi Hendrix came in July 1969, and spent 11 days in Essaouira. He arrived in Casablanca, with a scheduled flight from Paris, accompanied by two friends.He rented a limousine to leave the airport and stayed in 3 different hotels, including "Hotel des Iles" in Essaouira . He never tasted the cuisine of "Chez Sam", as the restaurant did not exist in 1969. He has not ever wanted to buy the village of Diabet, since there would never be gone .. . And the song "Castles Made Of Sand" was released in 1967, two years before he arrived in the city of trade winds."

There is a story about Jimi Hendrix that he tried to buy the village of Diabet:

"... Jimy Hendrix, famous American psychedelic rock guitarist, wanted to buy the village of Diabet which is south of the city. The governor objected wisely, but the musician nevertheless bought the ruined palace of the sultan. This home soon turned into a hideaway for hippies from all over. Jimy stayed there maybe once or twice, but never long. Finally, as a result of several drug-related murders, the police intervene and disperse Jimy Hendrix's followers to other cities in other countries. Today, the Hendrix castle, invaded by the dunes and buried under the scrub ... " Source:,153092,161063

Dar Soultane

The old palace of the Sultan (Postcard)

Cafe diabet

Cafe diabet

Café Hendrix
Chez Hoceine
Paintings by Hassani Majid

Locate this sight on the Map of Essaouira Town


Café Hendrix Diabat

Café Hendrix Diabat

Café Hendrix Diabat

Cafe Hendrix Diabet

Café Resto Hendrix

Café Resto Hendrix

Café Hendrix
(Chez Hoceine)

JImi Hendrix in Essaouira


Jimi Hendrix




Jimi Hendrix - The Last 24 Hours

This exclusive documentary explored the last 24 hours in the life of Jimi Hendrix and explores the rumours and fabrications that surrounded his demise in 1970. The loss of one of the best rock talents shocked the World and the mystery surrounding the story shows they closed Hendrix' case too early, dismissing him as another drugged rock star incident. In this compelling documentary, evidence is pieced together along with previously undisclosed information and the producers come to certain conclusions as to the reason for the cover-up. Featuring contributions from Jeff Beck, Pete Townsend and Eric Clapton.



Are You Experienced is the debut studio album by English-American rock band the Jimi Hendrix Experience.
Released in 1967, the LP was an immediate critical and commercial success,
and it is widely regarded as one of the greatest debuts in the history of rock music.

Links in english

Remembering Jimi: Moroccan village regales in ’69 visit

In the summer of 1969, Hendrix, the pioneering US guitar wizard, made a brief stop in Essaouira, a former fort town (ASIA TIMES September 19 2020

Castles Made of Sand : Jimi Hendrix in Essaouira

Castles Made of Sand: Jimi Hendrix in Morocco
(FAROUT TRAVEL SDam Kemp 14TH APR 2022 )


Sources en français






Jimi Hendrix

External links

Who is Jimi Hendrix?

Marocko fake
What is true or myth about
Jimi Hendrix in Essaouira

The Jimi Hendrix Experience
in Essaouira